In order to show the new achievements and looks of China's textile and apparel industry, lead the new consumption of contemporary fashion lifestyle, and create a new chapter and era for the beautiful life,China National Textile and Apparel Council (CNTAC) led and hosted textile and apparel industry activities in 2019 China Brand Day from May 10th to 12th.
This event was sponsored by the National Development and Reform Commission，Publicity Development of CCCPC, Ministry of Industry and Information Technology of CCCPC, Ministry of Agriculture and Rural Affairs of CCCPC, Ministry of Commerce of CCCPC, State Administration of Market Regulation, National Intellectual Property Administration PRC and Shanghai Municipal People's Government；and co-organized by the Brand Work Office of CNTAC ,China National Garment Association, China HomeTextile Association, China Chemical Fibers Association, China Textile Planning Institute of Construction. During the events, textile and apparel industry sub-forum of China Brand Development International Forum，the experience zone of textile and apparel industry's independent brand consumer goods，and the main experience activities were staged in the same period.
The brand day activities attracted more than 50 media from all over the country, relying on various forum , rich display content, intimate service experience, interactive display of human-machine interaction and an immersive new viewing atmosphere. It is reported that the number of online live broadcast hits was more than 99.799 million.
The textile & apparel industry activities not only fully demonstrated the opportunities faced by the industry's lead ing brands, deepened the adjustment of product structure and production capacity structure, continuously improved the supply capacity and innovation ability of products and services, but also demonstrated the new development and achievements of China's textile industry. It interpreted the new connotation of the textile and apparel brand, shown the new vitality of traditional Chinese culture and led new consumption of contemporary fashion life with the vision of meeting the new needs of the people's beautiful life, showing the sprits of China textile and apparel brands.
The China Brand Day Logo is a three-legged and tripod-shaped Chinese seal centered on the "pin" character. It embodies the core concept of "brand" on China Brand Day, which clearly opens a new era of brand development. It contains the meaning of grade, quality, and taste, and symbolizes that the brand leading the economy to high-quality development.
The textile and apparel industry independent brand consumer experience zone，as an important part of 2019 China Brand Day, takes the theme of "Chinese Brand World Sharing" and combines the new positioning of"science, Fashion and green" in the 800 square meters zone . Through the division of the three major sections of Promising National Brand, Ingenious Fashion, and Trend Prophet, the organizer carefully selected a group of corresponding industry-leading brands for display. These outstanding textile and apparel brands have also demonstrated the strength of Chinese brands with their own actual strength.
In the Promising National Brand exhibition area, Peacebird brought the full-matrix brand through the interesting display of the intelligent hanging system. It concentratedly reflected the latest products of its five major brands. The five major brands, different IPs, diversified product displays, and younger sales forms such as lucky bags have been sought after by many on-site audiences.
At the booth of Bosideng, the downcoat famous brand showed a strong sense of technology by combining Gore-Tex fabric quilted hem with up to 13 stitches per 3 centimeters and high-end down-filled padding. Chinese consumers can enjoy domestic products fashion and feel the domestic technology challenged by the extreme cold technology of minus 30 degrees.
With its simple outlines and jumping colors, Aimer made the entire booth full of vitality through cross-border cooperation with Keith Haring who is the master of American graffiti culture. In addition, Aimer provided consumers with more personalized new shopping experiences and services through the continuous exploration and practice of smart new retail areas such as big data applications, artificial intelligence, and the Internet of Things.
As the proponent of the "life golf" concept, BIEM.L.FDLKK Apparel Co., Ltd. will meet the elites’dress code in various scenarios through the display of lifestyle, fashion and golf series.
In the Ingenious Fashion exhibition area, Industrial Association of China Plant dye (IACPD)demonstrated the historical charm of China's printing and dyeing technology through the interactive and participateable display mode. It enhanced the national confidence of traditional Chinese culture. As a promoter of natural lifestyles, 99% of the ICICLE brand has used the plant dyeing technology to show the harmony between the heaven and human. As members of the association, Yantai Yelin and MYSUNBIO also showed their technological transformation achievements. Wensli showed how the national silk has come out of the transformation and upgrading of the "new silk road" of "traditional silk + mobile internet + cultural creativity + high technology = silk classic industry". Yuyue Home Textiles showed the concepts of high-quality home textiles, smart sleep and health care. Ever Shine towel products and Tianyi's jacquard fabric also made Chinese consumers feel the quality and fashion of Chinese brands.
In the Trend Prophet exhibition area, the release of China's fiber fashion trends not only set a precedent for the study of domestic raw material trends, but also pointed out the direction for the improvement of Chinese fiber enterprises. In addition, the achievements of the fiber giants such as Shenghong, Tangshan Sanyou, Cathay Biotech Inc, and Jinjiang Technology show the future development trend of Chinese fibers.
The sponsor adopted scientific and technological methods on the spot to strengthen the interaction of the exhibition. Innovative design style, rich display content, intimate service experience, human-machine interactive communication display, immersive new viewing atmosphere, broken the outside world's inherent concept of Chinese textile independent brands, and strengthened Chinese confidence in domestic products.
MYSUNBIO,as a member of IACPD,shown the results of own technological transformation. The experience activty in site attracted many viewers.
Article and picture source: Textile Apparel Weekly
